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Personalization

LPO's Personalization

DLPO's Personalization (targeting) function displays webpage contents that are prepared to in order to match the characteristics of each user.

Personalization Examples

1. User Attributes: Webpage contents are displayed according to user attributes

  • Males
    Display "Suits"
  • Females
    Display "Dresses"

2. Time of Day: Webpage contents are displayed according to time of day and/or days of the week

  • 08:00
    Display "Morning Coupon"
  • 13:00
    Display "Lunch Coupon"
  • 19:00
    Display "Dinner Coupon"

3. Geographic Area: Webpage contents are displayed according to the characteristics of users in a certain geographic area

  • User in the Tokyo Area
    Display　”Stores in Tokyo”
  • User in the Osaka Area
    Display　”Stores in Osaka"

4. Visiting Frequency: Webpage contents are displayed according to the visiting frequency of users

  • First Visit
    Display "Regular Page"
  • More than 3 Visits
    Display "Discount Offer"

5. Interest: Webpage contents are displayed according to the interest and preferences of users

  • Interest: Outdoor
    Display "4WD Car"
  • Interest: Unknown
    Display "Regular Car"

6. Income: Webpage contents are displayed according to the income of users

  • High-Income Users
    Display "Luxury Items"
  • Non High-income
    Display "Items on Sale"

Flexible Personalization for Maximized Optimization of Webpage Contents

1. Personalization According to Access Source

  • PPC Ads

    PPC Ads

    Webpage contents are displayed according to the contents of of internet ad.

  • Various Internet Ads

    Various Internet Ads

    Webpage contents are displayed according to the contents of of internet ad.

  • Organic Search

    Organic Search

    Webpage contents are displayed to match the contents of search keyword
    * This function is limited to search engines from where search keyword information can be obtained.

  • Access Source URL

    Access Source URL

    Webpage contents are displayed according to the contents of the page or site from where the user arrived.

2. Personalization according to User Behavior on Website

  • Visited Webpage / Visiting Frequency

    Visited Webpage / Visiting Frequency

    Webpage contents are displayed according to contents of previously visited webpage or visiting frequency.

  • Website Visit Duration

    Website Visit Duration

    Webpage contents are displayed According to duration of previous website visit.

  • Previous Search Keyword, Web Ad or Access URL

    Previous Search Keyword, Web Ad or Access URL

    Webpage contents are displayed according to the contents of previous search keyword, banner or access URL.

  • Entrance / Exit Webpages

    Entrance / Exit Webpages

    Webpage contents are diplayed according to the contents of previously entered or exited webpages.

3. Personalization according to Access Source / Browser Environment

  • Company Name / Industry

    Company Name / Industry

    Webpage contents are displayed according to the characteristics of company or industry.

  • Line / OS / Browser / Screen Resolution

    Line / OS / Browser / Screen Resolution

    Webpage contents are displayed according to type of Line / OS / Browser or Screen Resolution.

  • Day of the Week/Hour of Day

    Day of the Week/Hour of Day

    Webpage contents are displayed according to Day of the Week and/or Hour of Day.

  • Prefecture / City / Area

    Prefecture / City / Area

    Webpage contents are displayed according to what prefecture/city/area, users are located.

4. Personalization according to External (3rd) Party Data

  • Gender / Age

    Gender / Age

    Webpage contents are displayed according to the gender and/or age segment of users.

  • Occupational Category

    Occupational Category

    Webpage contents are displayed according to the occupational category of users.

  • Household Income

    Household Income

    Webpage contents are displayed according to the household income of users.

  • Hobbies / Preferences

    Hobbies / Preferences

    Webpage contents are displayed according to hobbies or preferences of users.

DMPs and Web Marketing Tools that Interface with DLPO

Platforms Interface with DLPO

DMP

  • AD EBiS

    AD EBiS

  • AudienceOne

    AudienceOne

  • GMO Private DMP

    GMO Private DMP

  • Intimate Merger

    Intimate Merger

  • Xrost DSP

    Xrost DSP

  • R8

    R8

  • xross data

    xross data

  • Doco Doco JP

    Doco Doco JP

  • Treasure Data

    Treasure Data

  • HIRAMEKI

    HIRAMEKI

  • LBC

    LBC

  • INTEGRAL-CORE

    Integral Core

Web Analytics Tools

  • Google Analytics

    Google Analytics

  • Visionalist

    Visionalist

  • ClickTale

    ClickTale

  • Ptmind

    Ptmind

  • UserLocal

    UserLocal

  • USER DRIVE

    USER DRIVE

Tag Management Tool

  • Google Tag Manager

    Google Tag Manager

  • Yahoo! Tag Manager

    Yahoo! Tag Manager

  • TagKnight

    TagKnight