PERSONALIZATION

Families With Children

DLPO's personalization (targeting) function displays webpage contents that are prepared to in order to match the characteristics of each user.

Personalization Examples

01User Attributes: Webpage contents are displayed according to user attributes

  • Males in their 50s
    "Suits" are displayed
    Personalization Case - Male in his 50s
  • Females in their 20s
    "Dresses" are displayed
    Personalization Case - Male in his 20s

02Time of Day: Webpage contents are displayed according to time of day and/or days of the week

  • 08:00
    "Morning Coupon" is displayed
    Personalization Case - Morning 8am
  • 13:00
    "Lunch Coupon" is displayed
    Personalization Case - Lunch Hour
  • 19:00
    "Dinner Coupon" is displayed
    Personalization Case - Dinner

03Geographic Area: Webpage contents are displayed according to the characteristics of users in a certain geographic area

  • User in the Tokyo Area
    "Stores in Tokyo" are displayed
    Personalization Case - Living in Tokyo
  • User in the Osaka Area
    "Stores in Osaka" are displayed
    Personalization Case - Living in Osaka

04Visiting Frequency: Webpage contents are displayed according to the visiting frequency of users

  • First Visit
    Regular Page is displayed
    Personalization Case - First Visit
  • More than 3 Visits
    Discount Offer is displayed
    Personalization Case - More than 3 visits

05Interest: Webpage contents are displayed according to the interest and preferences of users

  • Interest: Outdoor
    4WD Car Model is displayed
    Personalization Case - 4WD
  • Interest: Unknown
    Regular car models are displayed
    Personalization Case - Popular Car Models

06Annual Income: Webpage contents are displayed according to the annual income of users

  • High-Income Users
    Luxury brand items are displayed
    Personalization Case - Luxury Brands
  • Non High-income
    Items on Sale are displayed
    Personalization Case - Discount Information

Flexible Personalization for maximized optimization of webpage contents

01Personalization According to Access Source

  • PPC Ads

    Webpage contents are displayed according to the contents of PPC ad.

    PPC Ads
  • Various Internet Ads

    Webpage contents are displayed according to the contents of of internet ad.

    Various Internet Ads
  • Organic Search

    Webpage contents are displayed to match the contents of search keyword
    ※This function is limited to search engines from where search keyword information can be obtained.

    Organic Search
  • Access Source URL

    Webpage contents are displayed according to the contents of the page or site from where the user arrived.

    Access Source URL

02Personalization according to User Behavior on Website

  • Visited Webpage/Visiting Frequency

    Webpage contents are displayed according to contents of previously visited webpage or visiting frequency.

    Visiting Webpage/Visiting Frequency
  • Website Visit Duration

    Webpage contents are displayed According to duration of previous website visit.

    Website Visit Duration
  • Previous Search Keyword,
    Web Ad or Access URL

    Webpage contents are displayed according to the contents of previous search keyword, banner or access URL.

    Previous Search Keyword, Web Ad or Access URL
  • Entrance/Exit Webpages

    Webpage contents are diplayed according to the contents of previously entered or exited webpages.

    Entrance/Exit Webpages

03Personalization according to Access Source/Browser Environment

  • Company Name/Industry

    Webpage contents are displayed according to the characteristics of company or industry.

    Company Name/Industry
  • Line/OS/Browser/Screen Resolution

    Webpage contents are displayed according to type of Line/OS/Browser or Screen Resolution.

    Line/OS/Browser/Screen Resolution
  • Day of the Week/Hour of Day

    Webpage contents are displayed according to Day of the Week and/or Hour of Day.

    Day of the Week/Hour of Day
  • Prefecture/City/Area

    Webpage contents are displayed according to what prefecture/city/area, users are located.

    Prefecture/City/Area

04Personalization according to External (3rd) Party Data

  • Gender/Age

    Webpage contents are displayed according to the gender and/or age segment of users.

    Gender/Age
  • Occupational Category

    Webpage contents are displayed according to the occupational category of users.

    Occupational Category
  • Household Income

    Webpage contents are displayed according to the household income of users.

    Household Income
  • Hobbies/Preferences

    Webpage contents are displayed according to hobbies or preferences of users.

    Hobbies/Preferences

DMPs and Web Marketing Tools
that interface with DLPO

Digital Marketing Platforms

DMP

  • ADEBiS

    ADEBiS
  • AudienceOne

    AudienceOne
  • GMO MARS DMP

    GMO MARS DMP
  • IntimateMerger

    Intimate Merger
  • Xrost DSP

    Xrost DSP
  • R8

    R8
  • xross data

    xross data
  • DocoDoco.jp

    DocoDoco.jp
  • Treasure Data

    Treasure Data
  • HIRAMEKI

    HIRAMEKI
  • LBC

    LBC

Web Analytics Tools

  • Google Analytics

    Google Analytics<
  • Visionalist

    Visionalist
  • Clicktale

    Clicktale
  • Ptmind

    Ptmind
  • User Local

    UserLocal
  • UNCOVER TRUTH

    UNCOVER TRUTH

Tag Management Tools

  • Google Tag Manager

    Google Tag Manager
  • Yahoo! Tag Manager

    Yahoo! Tag Manager
  • TagKnight

    TagKnight